Kylie Jenner just wore a $50 million bra on the Victoria’s Secret runway, and the reason she was chosen is not what you might expect.
Kylie Jenner made her Victoria’s Secret fashion show debut on October 18th in Los Angeles.
Kylie Jenner Wears the Most Expensive Fantasy Bra Ever
She walked out in the brand’s most expensive Fantasy Bra ever, valued at $50 million. It was the first time the bra had appeared on the runway since 2018.
Why Victoria’s Secret Chose Kylie Jenner for the Fantasy Bra
So, why her? Creative chief Adam Selman told Vogue she is a cultural powerhouse whose reach goes beyond fashion, beyond television, beyond any one thing. He also said the Fantasy Bra was one of the most requested features from last year’s show. So the brand gave fans what they wanted and put it on an unexpected name with a massive following.
Jacob & Co. Creates Kylie Jenner’s $50 Million Diamond Bra
The piece itself is something else. Jewelry house Jacob & Co. built it with 4,100 natural diamonds around a yellow diamond of more than 75 carats. Fifteen craftspeople spent more than 1,000 hours on it. It reportedly contains no fabric.
Kylie Jenner’s Diamond Bra and Feathered Wings on the Runway
Kylie paired it with a short, sheer white skirt, oversized feathered wings, and clear heels, so every eye stayed on the diamonds. That makes this the first time the bra went to a star instead of a model, and it is the most valuable one in the brand’s history.
Kylie Jenner’s $50 Million Fantasy Bra Sparks Debate
Maybe the real fantasy was never the diamonds. It was seeing who would wear them. So tell us in the comments: was Kylie the right pick, or should a model have worn it?